What Is SEO and How Does it Work?

In today’s competitive digital landscape, no organization can afford to ignore the power of digital marketing-it’s the need of the hour. To ensure your business stands out online, you must embrace the key to online visibility: Search Engine Optimization (SEO). But what exactly is SEO? It’s a strategic set of practices aimed at improving your website’s ranking and increasing the chances of appearing on the first page of search engine results. Since SEO is a specialized and ever-evolving skill, partnering with an experienced consultant like Digital Impact Gurus is essential to achieve meaningful and lasting results.

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